4 Better Ways to Handle Complaints

4 Better Ways to Handle Complaints

If you WOW a customer at the Moment of Truth , the average customer will walk away and tell 5 people about the experience. If you fail to meet the customer’s expectations at the Moment of Truth , customers are very likely to tell 11 people about the problem they...
Do You Know What Your Customers Want?

Do You Know What Your Customers Want?

“The True Function of Any Successful Business is to Sell People Precisely What They Want To Buy” – Bob Serling I suppose the above seems rather obvious. After all, no customers, no business, right? But if the failure rate of businesses today is any...
Customer Relationship Management

Customer Relationship Management

Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication, buying processes, data...

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